Privacy & Consent Policy
Effective Date: July 1st, 2025
At Hoekstra Transportation, we value your privacy and are committed to protecting the personal information you share with us. This policy explains how we collect, use, and protect your information across our website, forms, and communications. It applies to all users in the United States and includes marketing and tracking tools like CRM, email platforms, and lead generation systems.
1. Collection of Personal Information
We collect personal information in two ways:
Directly from you:
• Contact & Inquiry Forms: Name, email, phone number, company, service interest
• Quotes or Service Requests: Details related to your transportation needs
• Email or Phone Communication: When you reach out to us
• Event or Training Registrations: Information submitted to attend a Hoekstra-sponsored event
Automatically through your device:
• IP address, browser, device type, pages visited, time on site
• Cookies and tracking tools (such as Google Analytics, Meta Pixel)
• Interaction data from emails, ads, and CRM tools (e.g., Salesforce, Constant Contact)
2. How We Use Personal Information
We use your data to:
• Respond to contact requests or service inquiries
• Send product updates, promotions, or event notices (only if you opt in)
• Track lead behavior for internal sales use
• Improve website performance and service delivery
• Comply with legal and regulatory obligations
3. Disclosure of Personal Information
We do not sell your data. We may share your information with:
• Trusted service providers: Hosting, analytics, CRM, and marketing partners
• Third-party marketing platforms: For retargeting or campaign performance
• Legal authorities: If required to comply with laws or protect our interests
All partners are required to use your data only for authorized business purposes and to follow security standards.
4. Your Privacy Rights
Depending on your state, you may have the right to:
• Access the personal information we hold
• Request corrections or deletions
• Limit or object to how your data is processed
• Withdraw consent for marketing
• Request a copy of your data (data portability)
To submit a privacy-related request, use our [Contact Form] or call us at (616) 698-7473.
5. Consent to Communication
By submitting your information on our website, you agree that Hoekstra Transportation and our partners may contact you via:
• Email
• Phone calls (live or automated)
• Text messages (SMS)
• Postal mail
These communications may include service updates, offers, promotions, and event invitations. Consent includes use of automated technology where permitted. You may withdraw your consent at any time by following the unsubscribe link or contacting us directly.
6. Children’s Privacy
Our services are not intended for children under 13. We do not knowingly collect data from them. If you are between 13 and 17, you must have parental permission to use our website.
7. Data Security and Retention
We take reasonable steps to secure your information from unauthorized access, misuse, or loss. This includes encryption, access controls, and secure systems. We retain data as long as needed for business, legal, or regulatory reasons.
8. Third-Party Links
Our website may link to third-party sites. These are not governed by our privacy policy. Please review their terms independently.
9. International Users
Our services are intended for U.S.-based users. If you access our site from another country, your data may be transferred to and processed in the United States.
10. Policy Updates
We may update this policy to reflect changes in our practices. Updates will be posted on this page with a new effective date.
11. Contact Us
For questions or requests related to your personal data, contact:
Hoekstra Transportation, Inc.
3741 Roger B Chaffee Memorial Blvd.
Grand Rapids, MI 49548
marketing@hoesktrainc.com
(616) 245-7440